Best time to post on Facebook

The best time to post on Facebook is weekday mornings, between 6 AM and 11 AM in your audience's time zone. The single best slot is Thursday at 9 AM. Wednesday is the strongest day and Saturday the weakest. Afternoons from noon to 5 PM usually do worse than mornings.

Best times to post on Facebook by day

Times are local to the Page. Source: Buffer's 2026 analysis of 14 million Facebook posts.

Pages, Reels and groups

• Pages: Facebook shows a Page's posts mostly to its followers first, so their online hours matter more here than on TikTok.
• Reels: Facebook Reels are recommended to non-followers, like Instagram Reels. Post them in the morning slots above and let them build over the day.
• Groups: groups have their own rhythm. Look at when members comment in your group and post just before that.

Find your own best time on Facebook

Open Meta Business Suite → Insights → Audience, or the Insights tab of your Page. It shows when your followers are on Facebook by hour and day. Post shortly before your busiest hour.

Schedule Facebook posts for the best time

Meta Business Suite schedules Facebook and Instagram, but nothing else. ClipFlame's Facebook scheduler posts videos to your Pages from one calendar with YouTube, Instagram and TikTok. To check how posts are doing, use the engagement rate calculator.

Common questions

What is the best time to post on Facebook?

Weekday mornings between 6 AM and 11 AM in your audience's time zone. The single best slot is Thursday at 9 AM.

What is the best day to post on Facebook?

Wednesday is the strongest day and Saturday the weakest.

Is the best time the same for Facebook Reels?

Use it as a start, then check your own Page insights: Reels reach non-followers, so timing matters less than for feed posts.

Can I schedule Facebook posts for these times?

Yes. ClipFlame's Facebook scheduler posts video to your Page at the times you pick.